In the late 19th century, three pivotal figures of the Scandinavian art scene—Oscar Gustaf Björck, Christian Krohg, and P.S. Krøyer—helped shape a vision of life that remains deeply intertwined with the way we celebrate today.

These artists were part of a tight-knit community known as the Skagen Painters, many of whom were influenced by the French Impressionist movement during their time studying in France. It is believed that they were among the first to introduce the concept of champagne to Scandinavia, bringing back with them not only new artistic techniques but also a culture of elegance and celebration.

They were more than painters; they were visionaries, capturing not just moments on canvas but the essence of joy, connection, and what would become our deeply rooted culture of celebrating life.

Krøyer, Björck, and Krohg weren't just painting scenes of camaraderie; they were shaping a new way of living, where art, life, celebration, and culture all intertwined. As these painters gathered for leisurely lunches, picnics, and festive dinners, they cemented the idea that good company and good wine—often champagne—were integral to celebrating the Scandinavian way of life.

Art historian Elisabeth Fabritius (wikipedia) has often remarked that Krøyer, in particular, was most influential in making Skagen a symbol of "sun and summer fun, partying and youth, happiness, and the idyll of sunlit summer nights." It’s easy to imagine that their gatherings, often by the seaside or in the comfort of lush gardens, would include a bottle or two of champagne to elevate the spirit of togetherness.

Champagne has become a symbol of celebration and enjoyment, an integral part of the Scandinavian spirit of seizing the moment and reveling in shared experiences. From formal gatherings to intimate picnics, the act of toasting with champagne is now deeply ingrained in the way we mark special occasions and, quite simply, celebrate life.

We see echoes of Hip Hip Hurra! in our modern-day picnics, garden parties, and casual hygge moments. Just like the artists of the late 19th century, we gather with friends, family, and communities, often outdoors, surrounded by nature, with glasses of champagne raised to toast the beauty of togetherness. Whether it's celebrating a milestone, a simple get-together, or the coming of summer, the essence of celebration—rooted in the traditions set forth by Krøyer, Björck, and Krohg—lives on.